AI Insights · Timothy · January 2023
Top 5 Fashion Games in Africa Q4 2022
Discover the performance trends of the top 5 fashion games on a unified platform in Africa during Q4 2022, including downloads, revenue, and active users.
In Q4 2022, the top 5 fashion games on a unified platform in Africa showcased intriguing trends in downloads, revenue, and active users. Below, we delve into the performance metrics of each app, based on data from Sensor Tower.
Hair Tattoo: Barber Shop Game by CASUAL AZUR GAMES saw a varied pattern in weekly downloads, starting at 229K at the end of September and fluctuating throughout the quarter, ending at around 56K in the last week of December. Weekly revenue for the game was minimal, peaking at $2 in the first two weeks of December. Active users also showed a downward trend, beginning at 1.1M and stabilizing around 800K by the end of the quarter.
Fashion Show: Makeup, Dress Up from Dress Up Games for Girls experienced a steady rise in weekly revenue, reaching approximately $139 in the week of December 19. Downloads initially decreased but saw a resurgence, climbing from 44K in early November to 89K by the end of December. Active users exhibited a similar trend, increasing from 466K in early November to 538K in the last week of December.
Hair saloon - Spa salon by YovoGames maintained a consistent download rate, starting at 77K and ending at 76K. Active users hovered around 220K at the beginning of the quarter, dipping to 158K by late November, but rebounded to 196K by the end of December.
Makeover Studio: Makeup Games from Stella Joy Studio showed significant growth in downloads, particularly in December, where they peaked at 305K in the week of December 12. Revenue followed an upward trend, reaching $22 in the week of December 19. Active users increased sharply from 1175 in late November to nearly 390K by mid-December, closing the quarter at 335K.
Fade Master 3D: Barber Shop by Alictus had a moderate increase in weekly revenue, with a peak of $33 in mid-November. Downloads fluctuated, starting at 43K in early October, dropping to 17K in mid-December, and ending the quarter at 23K. Active users exhibited a gradual decline from 237K in mid-November to 171K by the end of December.
For more detailed insights and trends, visit Sensor Tower.
